Servitia: Journal of Community Service and Engagement
Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement

Enhancing the Digital Readiness and Business Sustainability of Local Micro and Small Enterprises through Participatory Training, Mentoring, and Community-Based Capacity Building

Kristina Kristina (Universitas Widya Dharma Pontianak)
Hasan Ahmad (London Academy For Applied Technology)
Diganta Hatiboruah (Majuli College)



Article Info

Publish Date
31 Aug 2026

Abstract

Micro and small enterprises face persistent challenges in developing digital competencies, financial-management capabilities, and sustainable business practices. This study evaluated changes in digital readiness, financial-management capability, and sustainability-oriented business practices following an integrated community-based capacity-building program. A descriptive one-group pre-test/post-test evaluation involved 40 owners or managers of local micro and small enterprises. The intervention combined baseline capability assessment, participatory training, practical digital marketing and financial-management exercises, individualized mentoring, and post-intervention evaluation. Quantitative assessments used five-point capability indicators, supported by documented business outputs and facilitator observations. The results showed that overall digital readiness increased from 2.72 to 3.86, representing a 41.91% relative improvement, while financial-management capability increased from 2.40 to 3.78, equivalent to a 57.50% improvement. The proportion of enterprises meeting the digital-readiness threshold increased from 20.0% to 67.5%, while financial competency attainment increased from 22.5% to 72.5%. Participants also demonstrated improvements in digital marketing practices, transaction recording, and business planning. These findings indicate measurable short-term capability development associated with program participation. However, the absence of a comparison group limits causal interpretation, and the evaluation period does not establish long-term business sustainability. The study contributes an integrated community engagement framework combining digital training, financial-management development, and contextual mentoring to support practical enterprise capability formation.  

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Journal Info

Abbrev

servitia

Publisher

Subject

Humanities Education Social Sciences Transportation Other

Description

Servitia: Journal of Community Service and Engagement is a peer-reviewed academic journal dedicated to publishing high-quality works in the field of community service and engagement. The journal provides a scholarly platform for academics, researchers, practitioners, and students to disseminate ...