<![CDATA[This study was conducted to examine how Islamic business ethics are applied to employee work motivation amid competition in the modern retail market. The objective of this study is to analyze the application of Islamic business ethics to employee work motivation, as well as the strategies implemented by the Suryamart Batoro Katong supermarket in Ponorogo Regency. This study employed a qualitative approach. Data collection was conducted through observation, interviews, and documentation, which were then analyzed through data reduction, data presentation, and drawing conclusions, with validity verified through triangulation. The results of this study indicate that the application of values such as honesty, fairness, trustworthiness, and responsibility can enhance employees’ sense of loyalty, commitment, and work motivation. The strategies employed include employee training, routine evaluations, and supervision, with the aim of creating a harmonious work environment, improving service quality, and supporting productivity and the achievement of company goals.]]>
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