The transition period of early adolescence often brings various psychological challenges that may impact students’ well-being and personal development. This study aims to develop an animated video media titled “Si Ellbi” to support the psychological well-being of Grade VII students in Surakarta. The media integrates six key dimensions of psychological well-being as proposed by Ryff, including self-acceptance, positive relationships, autonomy, environmental mastery, purpose in life, and personal growth. Using the ADDIE development model, this research focuses on the first three stages: analyze, design, and develop. Data collection involved 245 students and several school counsellors from four junior secondary schools. The media was developed using AI-assisted platforms such as Leonardo AI and Vidu Studio AI, followed by editing in CapCut. Expert validation was conducted by two counselling content experts and two media design experts. Validation instruments were developed based on national education standards. The findings indicate that the animated video media and its accompanying guidebooks for students and teachers are feasible and relevant for use in guidance and counselling services. The product was rated as highly suitable based on content, presentation, language, and visual quality. This study concludes that “Si Ellbi” has strong potential as an innovative counselling media to enhance students’ understanding and internalization of psychological well-being values. The product may serve as a prototype for further implementation and evaluation in future studies.
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