<![CDATA[Digital technology offers opportunities for local businesses to improve information dissemination and marketing, yet many village businesses still rely on communication and social media without integrated information platforms. Latar Bale, a poultry business in Mulyoarjo Village, Lawang District, Malang Regency, sells chicken eggs and spent hens and previously relied on direct sales and WhatsApp for sales. This program aimed to empower Latar Bale managers through website development and capacity building, enabling independent operations and marketing. Five managers participated in a program involving observation, needs identification, discussion, website development, training, mentoring, and evaluation. Training and mentoring were conducted in two 60-minute sessions. The website provides profiles, product information, documentation, locations, and contact information. Management capacity was assessed before and after the program using a 1–4 scale across four indicators. Scores increased from 2 to 4 for website access, from 1 to 3 for product updating, from 1 to 3 for content management, and from 1 to 4 for marketing use. The average score increased from 1.25 to 3.50, indicating improved management capacity. The website provides a marketing platform, although sales were not measured. Sustainability requires regular content updates and integration with WhatsApp.]]>
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