<![CDATA[The migration of prostitution practices to digital spaces has transformed platforms from communication intermediaries into controllers of visibility through ranking, recommendation, search, automated moderation, and distribution restrictions. Legal concerns emerge when algorithmic systems equate sexual indicators with prostitution, causing accounts offering sexual services, sexual-health education, victims of exploitation, bodily expression, or users sharing similar attributes to receive comparable moderation. This study examines the limits of platform power in governing content associated with online prostitution and formulates legal protection against digital stigma arising from algorithmic decisions. Using normative legal research with statutory, conceptual, and limited comparative approaches, the study finds that Indonesia’s electronic systems regime emphasizes governance, reporting, and access termination, while the Personal Data Protection Law recognizes objections to automated decisions with significant effects. However, neither regime provides integrated standards for classification validity, transparency, error rates, human oversight, or remediation. This article proposes the Algorithmic Visibility Accountability Test, covering legality of purpose, classification validity, contextuality, proportionality, traceability, human oversight, and post-decision remediation, to preserve legitimate platform enforcement while preventing unsupported association-based moderation and resulting digital stigma. It thereby links platform governance with accountable algorithmic decision-making and procedural protection for users.]]>
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