Pengaruh Influencer Kecantikan Dan Persepsi Harga Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Variabel Mediasi Pada Produk Skincare Glad2glow Di Kota Banda Aceh

Citra Afifah (Universitas Muhammadiyah Aceh)
Suryani Murad (Universitas Muhammadiyah Aceh)
Fandi Bachtiar (Universitas Muhammadiyah Aceh)

Sharing: Journal Of Islamic Economics, Management And Business
Vol. 5 No. 3 (2026): September, 2026

The purpose of this study is to analyze the influence of influencer kecantikans and price perception on purchasing decisions, with brand trust as a mediating variable, for Glad2Glow Skincare products in Banda Aceh City. The sample size for this study was 96 respondents. Data were collected through questionnaires and documentation studies. Data processing was carried out using quantitative data analysis techniques. Path analysis is a statistical tool that can be used to test the functional relationship between the dependent variable and the independentvariable at a 95% confidence level (α = 0.05). The results of the study indicate that influencer kecantikans influence purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Price perception influences purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Influencer kecantikans influence brand trust in Glad2Glow Skincare products in Banda Aceh. Price perception influences brand trust in Glad2Glow Skincare products in Banda Aceh. Brand trust influences purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Influencer kecantikans influence purchasing decisions through brand trust in Glad2Glow Skincare products in Banda Aceh. Price perception influences purchasing decisions through brand trust in Glad2Glow Skincare products in Banda Aceh