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All Journal Sharing: Journal Of Islamic Economics, Management And Business
Citra Afifah
Universitas Muhammadiyah Aceh
Economics, Econometrics & Finance

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Pengaruh Influencer Kecantikan Dan Persepsi Harga Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Variabel Mediasi Pada Produk Skincare Glad2glow Di Kota Banda Aceh Citra Afifah; Suryani Murad; Fandi Bachtiar
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.63537

Abstract

The purpose of this study is to analyze the influence of influencer kecantikans and price perception on purchasing decisions, with brand trust as a mediating variable, for Glad2Glow Skincare products in Banda Aceh City. The sample size for this study was 96 respondents. Data were collected through questionnaires and documentation studies. Data processing was carried out using quantitative data analysis techniques. Path analysis is a statistical tool that can be used to test the functional relationship between the dependent variable and the independentvariable at a 95% confidence level (α = 0.05). The results of the study indicate that influencer kecantikans influence purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Price perception influences purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Influencer kecantikans influence brand trust in Glad2Glow Skincare products in Banda Aceh. Price perception influences brand trust in Glad2Glow Skincare products in Banda Aceh. Brand trust influences purchasing decisions for Glad2Glow Skincare products in Banda Aceh. Influencer kecantikans influence purchasing decisions through brand trust in Glad2Glow Skincare products in Banda Aceh. Price perception influences purchasing decisions through brand trust in Glad2Glow Skincare products in Banda Aceh
Co-Authors Fandi Bachtiar Suryani Murad