This study analyzes the content of the Arabic textbook At-Takallum: First Series using William Francis Mackey’s theory of textbook evaluation, focusing on selection, gradation, presentation, and repetition. Employing a qualitative content analysis method, data were collected directly from the textbook and analyzed descriptively. The results indicate that the book generally fulfills Mackey’s principles. In terms of selection, it provides daily-life topics, though some vocabulary is too specific for beginners. Regarding gradation, the material progresses logically from simple to complex. For presentation, it utilizes staged sequencing, clear examples, visual aids, and contextualized language. As for repetition, vocabulary and structures are consistently reinforced across the four language skills. Ultimately, the book possesses strong pedagogical value, yet requires refinement in vocabulary selection to better align with the basic communicative needs of beginner learners.
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