<![CDATA[Business Administration students face increasing complexity in planning their careers because of the broad, multidisciplinary scope of the field, while career guidance services in Indonesian higher education remain limited and inconsistently integrated into the curriculum. This study explores the implementation of an individual, course-interest-based career guidance model facilitated by a psychologist and its role in supporting the job readiness of Business Administration students at Universitas Negeri Makassar. A descriptive qualitative approach was used, involving thirteen final-semester students selected purposively, with data collected through in-depth interviews, participant observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldana. The guidance process helped students clarify their career direction, become more aware of competencies still needing development, and gain greater confidence in facing the transition to the workforce, although limited session time, late help-seeking, and weak curricular integration remained obstacles. Course-interest-based career guidance meaningfully supports students' career identity and human capital, but requires stronger institutional support to be sustained and scaled.]]>
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