Animated films can function as educational media for developing children’s character because moral values are conveyed through engaging narratives, characters, and conflicts. This study aimed to analyze the character education values and moral messages represented in Upin & Ipin: Keris Siamang Tunggal (2019) and examine their relevance to children’s character development in 21st-century education. A qualitative descriptive content analysis was employed. Data were obtained through repeated observation, documentation, and note-taking of dialogues, character behaviors, visual representations, and narrative events. Data were analyzed through data reduction, data display, and conclusion drawing using thematic categorization. The analysis identified six dominant character education values: hard work, curiosity, friendship, peace-loving attitudes, social care, and courage. The film also conveys moral messages concerning cultural preservation, cooperation and helping others, courage and perseverance, forgiveness and compassion, and humility and kindness. These findings indicate that the film has potential as an educational resource for character education in family and elementary school settings.
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