Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol. 4 No. 2 (2026): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

Penguatan Ekosistem Digital UMKM Food Colony Kabupaten Pamekasan melalui Integrasi Marketplace, QRIS dan Google Business Profile

Mohammad Rudiyanto (Universitas Madura)
Ria Kasanova (Universitas Madura)
Hasbullah Hasbullah (Universitas Madura)
Syaiful Anam (Universitas Madura)
Fredy Yunanto (Universitas Madura)
Royyan Julian (Universitas Madura)



Article Info

Publish Date
30 Jun 2026

Abstract

Digital transformation is a key strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, many culinary MSMEs still face limitations in digital literacy and low utilization of online marketplaces, QRIS, and Google Business Profiles, resulting in suboptimal integration of marketing, transactions, and business visibility. This community service program aims to strengthen the digital ecosystem of the "Food Colony" MSME cluster in Pamekasan Regency by integrating these three platforms through a Participatory Community Empowerment approach. The program was implemented in five stages: needs assessment, digital capacity building, platform integration, mentoring and monitoring, and evaluation. The data presented in this abstract serve as an illustrative simulation for manuscript preparation and must be adjusted to reflect actual data prior to publication. Program results indicate that the participants' average digital literacy score rose from 56 to 87, an increase of 55.4%. Marketplace adoption rates increased from 33.3% to 87.5%, QRIS usage rose from 45.8% to 95.8%, and active Google Business Profile ownership increased from 16.7% to 91.7%. Furthermore, partner satisfaction with the program reached 92%, demonstrating that the participatory mentoring approach effectively enhances digital capacity while fostering behavioral changes toward more consistent digital technology adoption. The program also produced the Integrated Digital Ecosystem Empowerment Model (IDEEM), a conceptual empowerment model asserting that successful MSME digital transformation depends not merely on the adoption of individual technologies, but on the integration of digital marketing, digital payments, and business visibility, supported by continuous mentoring. This model has the potential to be replicated in various MSME clusters—with adjustments for local characteristics—to accelerate digital transformation and strengthen the regional economy.

Copyrights © 2026






Journal Info

Abbrev

Kegiatanpositif

Publisher

Subject

Humanities Computer Science & IT Education Health Professions Social Sciences Other

Description

publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada ...