<![CDATA[Digital transformation encourages MSMEs to utilize technology that is able to improve operational efficiency, one of which is through the application of cloud computing. This study aims to analyze the influence of the application of cloud computing on the operational efficiency of MSMEs in the era of digital transformation. The research method uses a quantitative approach with a Likert scale questionnaire survey (1-5) to 37 MSME actors who use cloud-based services/applications. Data were analyzed using the PLS-SEM method with the help of SmartPLS 4 through the evaluation of the outer model (validity and reliability) and the inner model (hypothesis testing). The results of the analysis showed that the indicators met the criteria of validity and reliability, and the application of cloud computing had a positive and significant effect on the operational efficiency of MSMEs (β = 0.883; t = 15.381; p < 0.001). These findings indicate that the better the implementation of cloud services in business activities, the higher the operational efficiency felt by MSME actors. This study recommends MSMEs to expand the use of cloud applications according to operational needs, accompanied by increasing digital literacy and attention to data security.]]>
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