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INDONESIA
Jurnal Bisnis Digital
Published by Universitas Ibn Khaldun Bogor
ISSN : -     EISSN : 29855144     DOI : https://doi.org/10.32832/jbidik
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Education
J BIDIK (Jurnal Bisnis Digital) : Digital Business Journal Is a scientific journal in the field of information technology and digital business which contains scientific literature on pure and applied research in the field of information technology and public reviews on the development of theory, methods and applied science related to the subject matter. J Bidik : Digital Business Journal Published by Bogor Ibn Khaldun University. The editors invite researchers, practitioners, students and the general public to write about scientific developments in fields related to information technology and digital business. 1. Digital Business 2. Information Technology 3. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 39 Documents
 1   2   3   4 
Factors Affecting Success in Screen Printing Business Development Strategies Using Swot Analysis Ayu Windaningsih; Rachmatullaily Tinakartika Rinda; Hannisa Rahmaniar Hasnin; Setio Pramono
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.5

Abstract

Having the maximum possible achievement is a desire in every business owner. Therefore, companies need to carry out strategies that can develop their business in order to strengthen in the future and be able to compete with other business people. This study aims to identify factors that influence the success of the screen printing business development strategy in Bogor City. This research is a type of qualitative research. The strategy determination process is carried out through the SWOT matrix, IFAS, EFAS and AHP Method. Based on the results obtained from the SWOT method, dadan print is in quadrant I where the coordinate point is at (2.00;-1.41). And based on the results of the Analytical Hierarchy Process (AHP) which produces a strategic priority, namely WO1 (weakness-opportunity 1) which has the highest priority value of 37% where Dadan Print can develop products so that they are not encouraged by only one product by maintaining product quality and print.
The Influence of Brand Awareness and Brand Image on Buying Interest in Bimoli Cooking Oil at Traders in Leuwiliang Market, Bogor Regency Irfan Maulana; Leny Muniroh; Achyar Eldine; Ahmad Fathan Mujadidi Haqqani
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.6

Abstract

This study aims to determine the effect of Brand Awareness and Brand Image on Buying Interest of Bimoli cooking oil on traders in Leuwiliang Market, Bogor Regency.This type of research usesd a quantitative approach. Sampling used the Nonprobability Sampling technique with the Purposive Sampling method, the total of samples was 50 respondents. Method of data collection is done by using a questionnaire method. The data analysis technique used in this research is multiple linear analysis technique. This study used a computer application test tool. The results showed that partially Brand Awareness had a significant effect on Buying Interest. This can be seen by obtaining the Tcount value which is greater than the Ttabel value (4.170>1.676) with a significant level of 0.05. Brand Image has no significant effect on Buying Interest. This can be proven by obtaining a Tcount value that is greater than Ttabel (0.590>1.676) with a significant level of 0.05. Meanwhile, simultaneously there are the influence of Brand Awareness and Brand Image on Buying Interest in Traders in Leuwiliang Market, Bogor Regency. With the results of the calculations that have been carried out, the value of Fcount > Ftabel is (22.283>3.183) with a significant value of 0.000 <0.05. Thus, it can be concluded that there are a significant influence between Brand Awareness and Brand Image on Buying Interest.
The Effect of Service Quality and Satisfaction on Customer Loyalty Muhammad Farid Al Fahrezi Al Fahrezi; Leny Muniroh; Ecin Kuraesin; Hanif Zaidan Sinaga
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.7

Abstract

This research was conducted with the aim of knowing the effect of service quality and satisfaction on customer loyalty at Warkop Berkah Big's Family. The sample of the research were the customers of Warkop Berkah Big’s Family, as many as 100 respondents, and using purposive sampling with descriptive analys tehnique, validation, reliability, multiple liniearregression and hypotesa test. The results showed that quality service has a tcount value of 3.646 > ttable 1.660 which has a positive effect on customer’s loyalty. Satisfaction has a value of tcount 8.592 > ttable 1.660 which has a positive effect on customer’s loyalty. Quality service and satisfaction have value Fcount 79.090 > Ftable 3.089 a positive effect on customer’s loyalty. This the hypothesis is H1 and H2 accepted. So it can be concluded that quality service and satisfaction effect customer’s loyalty in warkop berkah big’s family. So H3 is accepted.
The Influence Of Creativity And Product Quality On Cake Mold Sales (Case Study Of Umkm Habibi Molds) Muhammad Reza; Rachmatullaily Tinakartika Rinda; Hurriyaturrohman Hurriyaturrohman; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.8

Abstract

This study aims to determine the influence of Creativity and Product Quality on the Sales of MSMEs Habibi Mold. This type of research is quantitative. The population of this study is consumers or users of cake molds. The analysis used was a quantitative technique using a saturated sampling technique with a total population of 30 respondents. This research instrument is in the form of a questionnaire. The results of the research instrument test use multiple regression analysis tests, t-tests, and f tests. The results of the analysis showed that Creativity and Product Quality had a significant effect on the sales of printed products with the results of multiple regression analysis tests of Y = 6.427 + 0.509 X1 + 0.331 X2. The results of the Creativity t test obtained the results of t count 4.315 > t table 2.051 meaning ho1 was rejected, and Ha1 was accepted, the product quality t test obtained the result t count 2.286 > t table 2.051 meaning ho2 was rejected and Ha2 was accepted. and the result of the F test of F counting 12,859 > F table 3.34 means Ho3 was rejected and Ha3 was accepted. Based on the results of this data, it can be concluded that Creativity and Product Quality affect the Sales of Printed Habibi MSMEs.
The Effect Of Taste Variety And Customer Satisfaction On Consumer Purchasing Decisions Muhammad Afief; Achyar Eldine; Leny Muniroh; Sri Wahyuni
J BIDIK (Jurnal Bisnis Digital) Vol. 1 No. 1 (2022): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v1i1.11

Abstract

This research was conducted on another coffee frienchise Hati Bogor which is located at Jl. Sukasari Bogor. The purpose of this research is to find out the Effect of Variation in Taste and Customer Satisfaction on Purchasing Decisions (Case Study on Other Coffee Hearts in Bogor). The research was conducted by survey method using primary data obtained from the results of the questionnaire spread as many as 38 as a sample to get respondents from other coffee Hearts Bogor. The results of the research analysis used spss computer application with the results of regression analysis Y= 10,932+0.443X1 + 0.363X2 , variable X of 0.443 and variable X2 of 0.363. This indicates the influence that The Variation in Taste and Customer Satisfaction has a positive and significant effect on purchasing decisions, indicated by a determination coefficient of 0.201. value F count = 5,657 > F table = 3.26 then, it can be concluded that there is a significant relationship between Taste Variation (X1) and Customer Satisfaction (X2) together
The Impact Of Fiscal And Monetary Policies On Micro, Small And Medium Enterprises In Indonesia Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.664

Abstract

Fiscal policy involves regulating government revenue and expenditure to influence economic conditions. Some fiscal instruments include taxes, subsidies, and government spending. The effect of fiscal policy on MSMEs can be diverse. An increase in taxes or a reduction in subsidies can affect people's purchasing power, which in turn can affect demand for MSME products and services. The impact of fiscal and monetary policies on MSMEs is complex and varies depending on the economic situation and the type of policy implemented. It is important for governments and central banks to carefully consider these impacts in designing policies. Coordination between relevant institutions is also essential to ensure that fiscal and monetary policies support each other and create a conducive environment for the growth and sustainability of MSMEs. A comprehensive analysis of these policy influences can help design more effective strategies to support the sustainable development of the MSME sector.
Risk Management In Digital Business and Its Management Strategy Fithri Wulandari; Taufik Hidayat; Sudrajat Sudrajat
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.665

Abstract

In the current digital era, all activities are shifting towards the digital world, whether in the field of services or non-services, including transportation. Gojek is an innovation that implements Information Technology (IT) systems, enabling the public to easily and swiftly access its services, resulting in greater efficiency. It significantly facilitates people in their daily activities. According to data from the Demo graphic Institute (DI Feb UI 2020), the usage of GoRide services stands at 88%. However, the implementation of the IT system doesn't always align with the company's expectations, leading to potential risks that can harm the company. To mitigate and manage these risks, a risk management analysis is necessary. The application of risk management in the digital business encompasses internal controls, categorization of fraud, and risk mitigation.
International Marketing Strategies On Sales Volume Through Tariff And Quota Policies Asti Marlina; Yola Tirta Nurfajriya; Anisa Nur Ramadhani
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.666

Abstract

Companies can optimize their sales volume in international markets by using these strategies. Implementing an international marketing strategy that includes tariff and quota policies can provide a significant competitive advantage. Managing tariffs wisely, utilising quotas efficiently, and integrating a global marketing strategy are important steps in achieving sales volume growth in international markets. Flexibility and adaptability to market and policy changes are essential to the success of this strategy. Companies must remain proactive in monitoring global market conditions, updating their strategies, and being responsive to changes in government policies
Sharia Implementation of the Gold Bullion Purchase Procedure Using the E-Emas Application At Bank Syariah Indonesia Kelapa Dua Branch Sunardi Sunardi; Dewi Putri mandiri; Hanifatul Riskiya Lubis; Raissa Nazalia
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.667

Abstract

Usually the practice of buying and selling gold is carried out in cash, both the payment and the gold, which is the object of sale and purchase, are handed over at the time of the contract because the value of buying and selling gold fluctuates, but Bank Syariah Indonesia Kelapa Dua Branch applies credit financing to gold ownership with a predetermined maturity as well as paying a down payment at the beginning of the contract with the remaining payment being paid on credit. This study aims to find out about the procedures for purchasing gold bars using the E-Gold application at the Bank Syariah Indonesia Kelapa Dua Branch. This research is qualitative descriptive. This study included literature to examine the written sources such as scientific journals, books referenced, literature, encyclopedias, scientific articles, scientific papers, and other sources that are relevant and related to the object being studied. As for the object of study of this research, it is in the form of texts or writings that describe and explain the procedure for buying gold bars using the E-Gold application at the Bank Syariah Indonesia Kelapa Dua Branch.
The Influence of Social Media on Generation Z's Communication Style and Content Development Strategies Ina Novianty; Maulana Farid Fatin; Akbar Supia Dirja; Anisa Nur Ramadhani; Muhammad Rafi
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 2 (2025): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i2.2363

Abstract

Digital transformation is a strategic step for small-scale business units, including student business units, in improving operational efficiency and the quality of administrative governance. This study aims to analyze the application of digital transformation in the Business Stall of Business (SOB) Faculty of Economics and Business, Ibn Khaldun University (FEB UIKA) Bogor through the adoption of cloud computing technology with a case study of the use of Google Drive. This study uses a quantitative approach with an explanatory research method to test the influence between variables based on the causal relationship formulated in the research model. Data collection was carried out through the distribution of questionnaires to members of the Stall of Business Business Unit who are members of the Economic Creative team, focusing on the data management process and coordination between divisions before and after the implementation of Google Drive. The results of the study show that the migration from manual data management systems to cloud-based systems has a significant positive impact. The implementation of Google Drive is able to improve data accessibility, strengthen document security, and increase the efficiency of real-time team collaboration. In addition, the use of Google Drive has been proven to minimize the risk of data loss and speed up the coordination process between divisions. This study concludes that the use of simple cloud computing technology, such as Google Drive, is an effective solution for campus business units in supporting digital transformation and creating more professional and integrated administrative governance.

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