This study aims to analyze the influence of peer academic support peers to the motivation to excel students of the Digital Business Study Program Ibn Khaldun University Bogor. Peer academic support is seen as an external factor that plays a role in encouraging students to achieve optimal academic achievement. This study uses quantitative approach with survey methods. Data is collected through questionnaire distributed to 74 respondents of the Business Study Program students Digital. The data analysis technique used is Partial Least Squares– Structural Equation Modeling (PLS-SEM) with the help of software SmartPLS. The analysis was carried out through the evaluation stage of the measurement model (outer model), evaluation of structural models (inner models), and hypothesis testing for assess the significance of the relationship between variables. The results of the study show that peer academic support has a positive and significant effect on students' motivation to excel. These findings indicate that the higher the academic support that students receive from their peers, the higher the motivation of students to excel. This research is expected to make a theoretical and practical contribution in development of a supportive academic environment to increase motivation student achievements.
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