<![CDATA[The development of technology and the internet in the digital era has a great influence on the development of online business. One of the most widely used technological developments today is social media. Social media is not only used as a means of communication and entertainment, but also as a medium for digital promotion and marketing. Various social media platforms help business actors in introducing products, reaching consumers, and increasing online business sales. The purpose of this article is to find out the role of social media in the development of online businesses, understand social media use strategies, and explain the impact of social media on digital business development. The method used in this writing is a literature study method using various reference sources from journals, articles, and books related to social media and online business. The results of the discussion show that social media use strategies such as creating interesting content, determining the target market, actively interacting with customers, utilizing social media features, and consistently promoting can help increase branding and online business sales. In addition to having a positive impact, social media also has negative impacts such as increasingly tight business competition and the risk of negative comments from consumers. Therefore, the proper use of social media is very important for business actors to be able to develop their business and compete in the current digital era.]]>
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