<![CDATA[Bullying remains a persistent social problem among children and adolescents, and it is increasingly represented in popular films. Jumbo (2025), an Indonesian animated film watched by more than ten million people, places the bullying experienced by its main character, Don, at the center of its plot. This study aims to describe how bullying behavior is constructed narratively in the film through the story and discourse dimensions of Seymour Chatman’s narrative theory. A descriptive qualitative approach was used. The primary data were scenes, dialogues, and character actions obtained through repeated non participant observation of the film, supported by scene documentation with timestamps, dialogue notes, and a literature review. The data were analyzed in nine steps, from selecting bullying scenes to interpreting events (kernels and satellites, actions and happenings), existents (characters and settings), and discourse (narrator, dialogue, camera, lighting, music, facial expression, and color). Validity was checked through theoretical triangulation using Olweus’s criteria of bullying. The analysis identified five bullying scenes that function as kernel events and escalate from verbal mockery to humiliation before a group and, finally, the destruction of Don’s storybook. Verbal bullying was the most dominant form, followed by social bullying and a limited amount of physical bullying, while cyberbullying did not appear. A covert narrator and cinematic devices lead viewers to infer the bullying from actions and expressions rather than from explanation. The film therefore works as an entertainment text and also as an educational medium that can raise awareness of bullying and its effects on children.]]>
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