Article Per Year (5 Year)
p-Index From 2021 - 2026
1.503
P-Index
This Author published in this journals
All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Al-MIKRAJ: Jurnal studi Islam dan Humaniora JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Spektrum Komunikasi JURNAL ILMIAH PENELITIAN MAHASISWA An Nafi’; Multidisciplinary Science
Mareta Puri Rahastine
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
KONSTRUKSI MAKNA FASHION DALAM PENGGUNAAN MASKER DI INSTAGRAM Iin Soraya; Mareta Puri Rahastine; Ganjar Wibowo
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 8, No 2 (2021): September 2021
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.368 KB) | DOI: 10.31294/kom.v8i2.10738

Abstract

In the era of covid 19 masks have become a necessity in activities, the obligation to use masks for daily use, this makes masks more and more stylish. One of the fashion styles that creates fashion masks is Gerry Yo. Gerry's fashion masks are regularly uploaded on social media, namely Instagram. The photos of masks uploaded to Gerry Yo's account are a symbol that masks with various fashion patterns, accessories and styles are different from masks in general. By using sequins even to the Swarovski stone. The purpose of this study is to describe the construction of the meaning of fashion in the use of masks on Instagram. The theory used in this research is the theory of social reality construction, the paradigm used is the constructivism paradigm. The method used is descriptive qualitative with analytical knife using triangle meaning semiotics Charles Sanders Pierce Semiotics. The result of the research is that the reality that you want to build on the @gerryyoheadpiece instagram account creates a new culture with masks as fashion, using masks is still trendy. Furthermore, it is objective about the depiction of women using masks but still beautiful. Externalization describes the use of masks that used to be considered for health but this time for glamorous fashion. The meaning built on Instagram @gerryyoheadpiece is that masks can now express high social class for a woman.
Analisa Peranan Public Relatin PT. Graha Bina Mandiri Dalam Pembuatan Company Profile Sebagai Media Informasi Mareta Puri Rahastine
Jurnal Ilmu Komunikasi (J-IKA) Vol 9, No 1 (2022): April 2022
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1538.56 KB) | DOI: 10.31294/kom.v9i1.12020

Abstract

Dalam dunia bisnis sebuah citra perusahaan sangat besar artinya karena dari citra yang positif lah berawal kepercayaan masyarakat terhadap perusahaan dan secara tidak langsung juga dapat berpengaruh dengan angka pendapatan perusahaan. Banyak cara untuk mendapatkan citra positif, salah satunya dengan membuat Company Profile sebagai  media informasi kepada masyarakat dan stake holder lainya. Hal inilah yang dilakukan oleh PR PT. Graha Bina Mandiri sebagai solusi untuk perusahaan selama ini. Penelitian ini menggunakan metodelogi deskrptif dengan pendekatan kualitatif. Adapun Company Profile yang dibuat berisikan sejarah perusahaan, sambutan direktur, kegiatan, Prestasi, visi dan misi dan konten lain yang sesuai dengan teori Company Profile dan Komunikasi
Penggunaan Media Sosial Sebagi Strategi Komunikasi Pemasaran Masyarakat Di Kelurahan Pekayon Jaya Bekasi Selatan mareta Puri Rahastine; Yulianti Fajar Wulandari
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8476

Abstract

The progress of Information Technology Communication (ICT) makes people have to develop along with the times, not a few people who use the internet, especially social media which is used as promotional media, of course, because of the vast reach and promotion costs needed are very cheap. This study uses a qualitative research method with a qualitative approach. The research was conducted to residents of RT 05, RW 13, Pekayon Jaya, South Bekasi Kelurahan. The results of the survey showed that there were many residents doing promotions with whatsapp group applications to sell their products, this can be seen from the number of residents uploaded every day.
Analisa Peranan dan Fungsi Public Relation Baitulmaal Munzalan Indonesia Dalam Publikasi Gerakan Infaq Beras Jakarta Mareta Puri Rahastine
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.10202

Abstract

The Jakarta Rice Infaq Movement Community is a social or non-profit organization under the auspices of the Indonesian Baitulmaal Munzalan. Which aims to help Santri, orphans and Al-Qur'an memorizers to meet their food needs, especially the need for rice as a staple food in Indonesia. This program provides good quality rice assistance and is given on a monthly basis. To increase trust in donors and potential donors, information and promotions must be carried out through various media. The promotional media commonly used by the Jakarta Rice Infaq Movement Community is through websites, events, social media and brochures so that the Rice Infaq Movement activities are increasingly known. In this study, the authors used a descriptive qualitative method which was carried out by means of direct observation and in-depth interviews with informants and then the data were analyzed descriptively. This study contains how the PR of Baitulmaal Munzalan Indonesia has a role and function in the publication of the Rice Infaq Movement in Jakarta.Keywords: Rice Infaq Movement, Publication Media, Public Relations
STRATEGI PUBLIC RELATIONS PT INDOTAMA KARYA GEMILANG DALAM MENINGKATKAN PEMAHAMAN PROSES PROSEDURAL TENAGA KERJA INDONESIA Mareta Puri Rahastine; Silvina Mayasari; Natasha Sasmita
Cakrawala - Jurnal Humaniora Vol 19, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.585 KB) | DOI: 10.31294/jc.v19i2.6487

Abstract

Indonesian Workers (TKI) are domestic workers who work abroad. TKI is the largest foreign exchange earner for Indonesia. For official migrant workers, they will receive employment training conducted at the Overseas Employment Training Center which is managed by Indonesian Manpower Services Distributors as their suppliers abroad. Since the height of the news about Human Trafficking / non-procedural human trafficking has become a special concern by the Indonesian government, various ways of prevention are carried out by the government together with related official institutions. The author uses descriptive-qualitative research method, which is done by direct observation and in-depth interviews with the parties concerned, and the data collected later on analysis by descriptive analysis by describing the results of research in the form of research reports. With the holding of campaigns by the government and related institutions such as that carried out by PT Indotama Karya Gemilang about understanding the importance of the procedural process for migrant workers, they can add their understanding of the process procedurally. 
The Dynamics of Fan Communication on a K-Drama Menfess Twitter Account: A Netnographic Study of Virtual Communities Devy Putri Kussanti; Nur Iman El Hidayah; Dhefine Armelsa; Ita Suryani; Mareta Puri Rahastine
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i1.1185

Abstract

This study uses netnography to trace the activities of the K-Drama Menfess Twitter account as a means of communication and virtual discussion for Korean drama fans. This approach helps researchers understand the dynamics of social life in cyberspace through observation of online activities that occur naturally on the platform. The research focuses on analyzing the interactions, activities, and content or menfess posted by the account's followers, which reflect the forms of communication, expression, and engagement within the K-Drama fan community. The research method used in this study is a qualitative or naturalistic method that produces descriptive data in the form of written or spoken behavior and words from the subjects. Research data was collected through participatory observation and content analysis of tweets published by the K-Drama Menfess account during a certain period of time. The results of the study show that this account plays an important role in building a solid and interactive virtual community. The account not only serves as a space for sharing information and opinions about K-Drama, but also strengthens the sense of togetherness among community members. These findings emphasize the importance of social media as a dynamic virtual communication space that contributes to enriching the experiences and knowledge of its users.
Pengaruh Strategi Komunikasi Melalui Media Digital Linkedin Terhadap Kepuasan Konsumen Jethro Aldino Yazied Zidane; Mareta Puri Rahastine
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8232

Abstract

This research aims to analyze the influence of digital communication strategies through LinkedIn on customer satisfaction at JETHRO. A quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software was applied. Data were collected from 49 respondents who interacted with JETHRO’s official LinkedIn account. The results show a positive and significant effect of digital communication strategies on customer satisfaction (path coefficient = 0.910; t = 38.767; p = 0.000; R² = 0.828). Indicators such as message clarity, content creativity, audience interaction, and message consistency play dominant roles in enhancing satisfaction. The findings reinforce the Uses and Gratifications Theory and Integrated Marketing Communication framework as conceptual bases for professional digital communication effectiveness.
Analisis Strategi Komunikasi Digital dalam Pengelolaan Konten Instagram @BNPP_RI Chindy Aurellia Putri; Mareta Puri Rahastine; Anggie Ayu Astria Latuperissa
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1509

Abstract

Penelitian ini menganalisis strategi komunikasi digital dalam pengelolaan konten Instagram @BNPP_RI sebagai media informasi publik. Penelitian menggunakan pendekatan deskriptif kualitatif dengan wawancara semi terstruktur, observasi, dokumentasi, dan studi kepustakaan. Informan dipilih secara purposif, yaitu Kepala Bagian Humas, Arsip dan Tata Usaha Pimpinan serta staf Biro Keuangan, Umum dan Humas BNPP RI. Data dianalisis melalui reduksi, penyajian, dan penarikan kesimpulan berdasarkan empat tahap Cutlip, Center, dan Broom. Hasil menunjukkan bahwa tahap fact finding dilakukan melalui Instagram Insight, pemantauan isu perbatasan, dan pembacaan komentar, tetapi data analitik masih dominan digunakan setelah publikasi. Tahap planning menetapkan tujuan pemberitaan nasional dan menyesuaikan format dengan Generasi Z dan Alpha, namun belum memiliki sasaran terukur. Tahap communication menerapkan unsur 5W+1H, mengutamakan Reels, serta membangun interaksi melalui komentar dan pesan langsung. Tahap evaluation menggunakan engagement, reach, share, save, dan komentar sebagai dasar perbaikan konten. Strategi tersebut telah berjalan berkesinambungan, tetapi penguatan riset prapublikasi, kalender konten, koordinasi internal, dan indikator capaian diperlukan untuk meningkatkan efektivitas komunikasi publik secara konsisten dan akuntabel. Temuan menegaskan bahwa pengelolaan komunikasi memerlukan keseimbangan antara akurasi informasi, kecepatan respons, kreativitas format, dan kebutuhan audiens.
ANALISIS STRATEGI KOMUNIKASI DIGITAL DALAM PENGELOLAAN KONTEN INSTAGRAM @BNPP_RI Chindy Aurellia Putri; Mareta Puri Rahastine; Anggie Ayu Astria Latuperissa
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 4 (2026): Agustus
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i4.2836

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital dalam pengelolaan konten Instagram @BNPP_RI oleh Badan Nasional Pengelola Perbatasan Republik Indonesia (BNPP RI). Latar belakang penelitian ini didasari oleh temuan awal berupa kesenjangan tingkat keterlibatan audiens (engagement) antarjenis konten yang diunggah, sehingga menarik untuk dikaji lebih lanjut strategi komunikasi digital yang diterapkan lembaga tersebut. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara semi terstruktur, observasi, dokumentasi, dan studi kepustakaan. Informan dipilih menggunakan teknik purposive sampling, yaitu Kepala Bagian Hubungan Masyarakat, Arsip, dan Tata Usaha Pimpinan, serta Staf Biro Keuangan, Umum, dan Hubungan Masyarakat BNPP RI. Analisis data menggunakan model strategi komunikasi Cutlip, Center, dan Broom yang terdiri atas empat tahap, yaitu fact finding, planning, communication, dan evaluation. Hasil penelitian menunjukkan bahwa BNPP RI telah menerapkan keempat tahap tersebut secara berkesinambungan, dengan orientasi pada nilai pemberitaan nasional dibandingkan viralitas semata, serta menyesuaikan format konten dengan karakteristik Generasi Z dan Generasi Alpha sebagai pengikut dominan. Meskipun demikian, tahap fact finding dan planning masih perlu dioptimalkan agar lebih berbasis data yang terukur. Penelitian ini memberikan kontribusi pemahaman mengenai penerapan strategi komunikasi digital pada instansi pemerintah tingkat nasional melalui media sosial Instagram.
STRATEGI KOMUNIKASI DIGITAL DALAM MENJAGA CITRA MEREK BIENTI AGENCY DI MEDIA SOSIAL INSTAGRAM Rafif Hidayat Inzaghi; Mareta Puri Rahastine
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.997

Abstract

The rapid development of digital technology has brought major changes in how organizations communicate and interact with their audiences. Social media, especially Instagram, has become a key platform for building brand image, reputation, and long-term relationships with the public. This study was motivated by the growing need for companies and creative agencies to apply effective and sustainable digital communication strategies in maintaining their brand image in an increasingly competitive creative industry. The purpose of this research is to explore how digital communication strategies are applied to maintain brand image through the Integrated Marketing Communication (IMC) approach. This study uses a qualitative descriptive method with data collected through in-depth interviews, observation, and documentation to gain a comprehensive understanding. The findings show that the digital communication strategy focuses on creating organic content that emphasizes educational value, storytelling, and two-way interaction with audiences. Among the seven elements of IMC, the three most dominant are social media marketing, public relations, and interactive marketing. These strategies have proven effective in increasing audience engagement, building public trust, and maintaining a consistent, credible, and positive brand image on social media, particularly on the Instagram platform.
Co-Authors Aldino Yazied Zidane Anggie Ayu Astria Latuperissa Chindy Aurellia Putri Devy Putri Kussanti Dhefine Armelsa Ganjar Wibowo Iin Soraya Ita Suryani Natasha Sasmita Nur Iman El Hidayah Rafif Hidayat Inzaghi Silvina Mayasari Yulianti Fajar Wulandari