AJAD : Jurnal Pengabdian kepada Masyarakat
Vol. 6 No. 3 (2026): DECEMBER 2026

Pemberdayaan Pengrajin Batik melalui Inovasi Motif Berbasis Potensi Lokal Buah Mangga untuk Penguatan Identitas Budaya dan Ekonomi Kreatif di Kabupaten Indramayu

Durosid Durosid (Universitas Wiralodra)
Agus Yudianto (Universitas Wiralodra)
Nana Supriatna Sonjaya (Universitas Wiralodra)



Article Info

Publish Date
01 Dec 2026

Abstract

Indramayu has significant potential for cultural product development through its signature mango commodity. However, this visual potential remains underutilized in local batik motif creation. This community service program empowers batik artisans by developing innovative mango-inspired motifs that reflect Indramayu's local identity. Employing a participatory, culture-based approach, the program engaged artisans, academics, and local stakeholders through cultural identification, visual exploration, motif design, technical assistance, and product application evaluation. The initiative successfully generated creative motif designs that blend mango characteristics with local values, diversified product offerings, and enhanced artisans' understanding of product differentiation to boost market competitiveness. These outcomes demonstrate that community-based motif innovation effectively preserves cultural heritage while advancing the local creative economy.

Copyrights © 2026






Journal Info

Abbrev

ajad

Publisher

Subject

Humanities

Description

AJAD : Jurnal Pengabdian kepada Masyarakat, with ISSN 2797-2356 (Online) and 2797-2364 (Print) published by Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI). Its a biannual refereed journal concerned with the practice and processes of community engagement. It provides a forum for ...