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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat
Durosid Durosid
Universitas Wiralodra
Humanities

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Penerapan Strategi Promosi Digital untuk Meningkatkan Penjualan Produk Industri Rumah Tangga Kerajinan Tangan Irig dan Kukusan Desa Arahan Kabupaten Indramayu Durosid Durosid; Agus Yudianto; Nana Supriatna Sonjaya; Royani Royani
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.706

Abstract

The bamboo handicraft home industry producing irig and kukusan in Arahan Village, Indramayu Regency, holds real economic value for the local community, yet sales remain low due to limited promotional methods and thin use of digital media. This community service activity aimed to raise product sales through participatory mentoring, training, and hands-on practice matched to the working conditions of home-based producers, covering digital marketing training, simple promotional content development, use of social media and instant messaging platforms, and ongoing support in managing promotional accounts and customer communication. Findings point to better understanding among business owners of digital promotion concepts, wider product visibility on social media, and growth in both order volume and market reach beyond the village, along with greater confidence in marketing products independently. In practical terms, the activity built up the competitiveness of home-based handicraft businesses and supported the local economy's long-term stability, offering a fuller picture of how digital promotion works as a tool for community capacity-building rooted in local strengths.
Pemberdayaan Pengrajin Batik melalui Inovasi Motif Berbasis Potensi Lokal Buah Mangga untuk Penguatan Identitas Budaya dan Ekonomi Kreatif di Kabupaten Indramayu Durosid Durosid; Agus Yudianto; Nana Supriatna Sonjaya
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): DECEMBER 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i3.968

Abstract

Indramayu has significant potential for cultural product development through its signature mango commodity. However, this visual potential remains underutilized in local batik motif creation. This community service program empowers batik artisans by developing innovative mango-inspired motifs that reflect Indramayu's local identity. Employing a participatory, culture-based approach, the program engaged artisans, academics, and local stakeholders through cultural identification, visual exploration, motif design, technical assistance, and product application evaluation. The initiative successfully generated creative motif designs that blend mango characteristics with local values, diversified product offerings, and enhanced artisans' understanding of product differentiation to boost market competitiveness. These outcomes demonstrate that community-based motif innovation effectively preserves cultural heritage while advancing the local creative economy.
Co-Authors Agus Yudianto Nana Supriatna Sonjaya Royani Royani