<![CDATA[This study examines the role of audiovisual media in akhlak learning within the Islamic Religious Education (PAI) curriculum at junior high schools (SMP), addressing the decline in students' moral values due to non-educational digital content dominance and lack of concrete abstract material delivery. The main objectives are to reveal the phenomenological essence of teachers' and students' experiences and develop the Audiovisual-Akhlak Integrative Model (MAAI). Qualitative phenomenology method with literature review was employed, involving in-depth interviews, classroom observations, and content analysis at Indonesian SMPs over 3 months. Findings reveal that audiovisual media (3-5 minute akhlak KD-based animated videos) enhance retention by 70%, participation by 85%, and reduce disciplinary violations by 40% through value concretization (trustworthiness-patience), emotional response, and behavioral internalization via reflection-roleplay. MAAI integrates Dale's Cone of Experience, Al-Ghazali (ma'rifah-mahabbah-'amal), and Vygotsky for digital PAI. Key terms: akhlak internalization, audiovisual media, PAI curriculum, Islamic education phenomenology, multisensory learning. These results provide practical foundations for national PAI lesson plans and future longitudinal research. The implications of this study indicate that audiovisual media can be utilized as a strategic pedagogical instrument for strengthening character education, developing contextual PAI learning models, and supporting teachers in designing technology-based akhlak learning aligned with the digital generation's needs]]>
Copyrights © 2026
