PENGARUH MOBILE BANKING DAN INTERNET BANKING TERHADAP PROFITABILITAS PERBANKAN PADA PT. BANK CENTRAL ASIA PERIODE 2013-2024

Devi Agustina
Andi Afrizal (Universitas Pasir Pengaraian, Rokan Hulu, Riau)
Arfianti Novita Anwar (Universitas Pasir Pengaraian, Rokan Hulu, Riau)

Daya Saing : Jurnal Ilmu Manajemen
Vol. 12 No. 1 (2026): Manajemen dan Transformasi Organisasi di Era Digital: Perspektif Sumber Daya M

The purpose of this study is to determine the effect of Mobile Banking and Internet Banking on banking profitability at PT. Bank Central Asia for the period 2013-2024. This study uses secondary data obtained from BCA's annual report. The method used in this study is a quantitative method. The population in this study is BCA's annual financial report from 2013-2024 with a sampling method using Purposive Sampling Technique. The dependent variable in this study is profitability (Y), the independent variables in this study are Mobile Banking (X1) and Internet Banking (X2). The analysis method used is multiple linear regression. The results of this study indicate that Mobile Banking has no significant effect on banking profitability while Internet Banking has a significant effect on banking profitability.