<![CDATA[This study aims to analyze the effect of service quality and the ease of use of e-toll card reader machines on the satisfaction of toll road users at PT Jasa Marga (Persero) Tbk, Bandar Selamat Toll Gate, Medan. The study employed a quantitative approach with an associative research design. The population consisted of all Jasa Marga toll road users at Bandar Selamat Toll Gate, whose exact number was unknown. A sample of 150 respondents was determined using the Lemeshow method. Primary data were collected through questionnaires, interviews, and observation, and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The results show that service quality has a positive and significant effect on user satisfaction, with a t-value of 2.852, significance of 0.005, and regression coefficient of 0.227. Ease of use also has a positive and significant effect, with a t-value of 4.845, significance of 0.000, and regression coefficient of 0.451. Simultaneously, service quality and ease of use significantly affect user satisfaction, with an F-value of 85.599 and significance of 0.000. The Adjusted R Square of 0.532 indicates that 53.2% of the variation in user satisfaction is explained by the two variables.]]>
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