<![CDATA[This study aims to analyze the effect of product quality and price on sales volume at Perum Bulog Metro Brach Offic, which is motivated by fluctuations in sales volume from April to September 2025. This study uses a quantitative approach with an assosciative design and a saturated sampling technique involving 30 RPK/Patner Store. Data were collected through questionnaires that had been tested for validity and reliability and were analyzed using multiple linier regression. The results of the study show that partially, the product quality variabel has a significant effect on sales volume, and partially, the price variable does not have a significant effect on sales volume. Additionally, the product quality and price variables simultaneously effect sales volume. These findings indicate that performance, features, conformity with specifications, and durability are important in increasing sales volume at Perum Bulog Metro Branch Office.]]>
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