<![CDATA[Corporate Social Responsibility (CSR) functions not only as a moral obligation but also as a strategy to build a harmonious relationship between institutions and the public. In addition to serving as a form of social responsibility, the implementation of CSR holds strategic value in maintaining the sustainability of institutions, particularly private universities. The continuity of private campuses highly depends on the number of new students each year. The purpose of this study is to identify the community’s perception of the CSR implementation by Budi Luhur University. Through CSR activities that directly touch the lives of local residents, the university can expand its public communication reach, strengthen its positive image, and increase community trust in the institution’s quality and social concern. Budi Luhur University carried out its CSR program in Banjar Agung Ilir Village, Tanggamus, Lampung, through free medical services, distribution of basic necessities, and donations to an orphanage. This research uses a descriptive qualitative approach with in-depth interviews involving village officials and community members, conducted from July to September 2025. Based on Stakeholder Theory and Public Relations Theory, this study analyzes community perceptions of the university’s CSR implementation and provides recommendations to improve future strategies. The results conclude that CSR activities not only provide social, economic, and health benefits but also strengthen the university’s reputation, emphasizing the importance of continuous CSR as part of the implementation of the Tri Dharma of Higher Education.]]>
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