Neo Journal of economy and social humanities
Vol 5 No 2 (2026): Neo Journal of Economy and Social Humanities

The Effect of Green Human Resource Management Through Competitive Advantage on the Performance of Culinary Msmes in Bogor City

Heppy Meilany Br Sembiring (Universitas Global Jakarta)
Yuni Pambreni (Universitas Global Jakarta)
Suci Ayu Sudari (Universitas Global Jakarta)



Article Info

Publish Date
16 Oct 2026

Abstract

This study aims to analyze the effect of Green Human Resource Management (GHRM) on Competitive Advantage and MSME Performance, as well as the effect of GHRM on MSME Performance through Competitive Advantage as a mediating variable in culinary MSMEs in Bogor City. The study employed a quantitative approach using a survey method involving 100 culinary MSME owners in Bogor City. Data were collected through questionnaires and analyzed using SPSS version 27 with validity testing, reliability testing, classical assumption testing, simple linear regression analysis, multiple linear regression analysis, coefficient of determination (R²), and path analysis. The results indicate that Green Human Resource Management has a positive and significant effect on Competitive Advantage, Competitive Advantage has a positive and significant effect on MSME Performance, and Green Human Resource Management has a positive and significant effect on MSME Performance both directly and indirectly through Competitive Advantage. Furthermore, Green Human Resource Management has a positive and significant effect on MSME Performance both directly and indirectly through Competitive Advantage. The findings indicate that Competitive Advantage plays an important mediating role in strengthening the relationship between GHRM and MSME Performance. These findings suggest that the implementation of environmentally oriented human resource management practices can improve the competitiveness and business performance of culinary MSMEs in Bogor City.

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Journal Info

Abbrev

Nejesh

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, ...