Heppy Meilany Br Sembiring
Universitas Global Jakarta

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The Effect of Green Human Resource Management Through Competitive Advantage on the Performance of Culinary Msmes in Bogor City Heppy Meilany Br Sembiring; Yuni Pambreni; Suci Ayu Sudari
Neo Journal of economy and social humanities Vol 5 No 2 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i2.468

Abstract

This study aims to analyze the effect of Green Human Resource Management (GHRM) on Competitive Advantage and MSME Performance, as well as the effect of GHRM on MSME Performance through Competitive Advantage as a mediating variable in culinary MSMEs in Bogor City. The study employed a quantitative approach using a survey method involving 100 culinary MSME owners in Bogor City. Data were collected through questionnaires and analyzed using SPSS version 27 with validity testing, reliability testing, classical assumption testing, simple linear regression analysis, multiple linear regression analysis, coefficient of determination (R²), and path analysis. The results indicate that Green Human Resource Management has a positive and significant effect on Competitive Advantage, Competitive Advantage has a positive and significant effect on MSME Performance, and Green Human Resource Management has a positive and significant effect on MSME Performance both directly and indirectly through Competitive Advantage. Furthermore, Green Human Resource Management has a positive and significant effect on MSME Performance both directly and indirectly through Competitive Advantage. The findings indicate that Competitive Advantage plays an important mediating role in strengthening the relationship between GHRM and MSME Performance. These findings suggest that the implementation of environmentally oriented human resource management practices can improve the competitiveness and business performance of culinary MSMEs in Bogor City.