<![CDATA[This research aims to analyze the influence of location, price, and product quality on the buying interest of thrifting clothing consumers in Malang City. The research sample of 200 respondents who are active consumers of thrift shops was selected using the purposive sampling technique. The data was collected through a questionnaire with a Likert scale of 1–5 and analyzed using multiple linear regression. The research results show that partially, the variables of location, price, and product quality have a positive and significant effect on consumer buying interest. Product quality is the most dominant variable in influencing buying interest. In addition, the simultaneous test (F test) shows that the three independent variables together have a significant effect on buying interest. The practical implications of this research emphasize the importance of thrift shop managers to consider strategic locations, competitive prices, and maintaining product quality in order to increase consumer buying interest. This research is expected to be a reference for the development of marketing strategies in the thrifting industry in Malang City.]]>
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