Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Vol 13, No 2 (2026): Volume 13 Nomor 2 (Juli 2026 - Desember 2026)

Pengaruh e-Service Quality dan Kemudahan Penggunaan Melalui Niat Penggunaan Terhadap Keputusan Penggunaan Aplikasi Dana pada Gen Z di Fakultas Ekonomi dan Bisnis (FEB) Universitas Riau

Muhammad Reza Saputra (Unknown)
Deny Danar Rahayu (Unknown)
Rendra Wasnury (Unknown)



Article Info

Publish Date
06 Nov 2026

Abstract

This study examines the effect of e-service quality and ease of use on the decision touse the DANA e-wallet, with intention to use as a mediating variable, among GenerationZ students at the Faculty of Economics and Business, Universitas Riau. This quantitativestudy involved 100 respondents selected using purposive sampling. Data were collectedthrough questionnaires and analyzed using descriptive statistics, multiple regression, andtests of direct and indirect effects. The reported hypothesis-testing results show that eservice quality has a positive and significant effect on intention to use (coefficient = 0.428;p = 0.049), and ease of use has a positive and significant effect on intention to use(coefficient = 0.240; p = 0.024). E-service quality (coefficient = 0.175; p = 0.032), ease ofuse (coefficient = 0.126; p = 0.001), and intention to use (coefficient = 0.171; p = 0.017)are also reported to have positive and significant effects on the decision to use DANA.Intention to use significantly mediates the effect of e-service quality (indirect coefficient= 0.073; p = 0.025) and ease of use (indirect coefficient = 0.041; p = 0.038) on thedecision to use. All seven hypotheses are reported as supported. These findings suggestthat improving electronic service quality and the ease of using the application may helpstrengthen users’ intention and decision to use DANA.Keywords: e-service quality, ease of use, intention to use, decision to use, DANA e-wallet

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