ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Vol. 7 No. 2 (2026): September

The Effect of Influencer Marketing, Brand Image, and Promotion on Customer Loyalty of Eiger Products on Shopee in Mataram City

Nopik Rifaldi (Universitas Bumigora)
Stevany Hanalynha Dethan (Universitas Bumigora)
Putri Amalia Wardi (Universitas Bumigora)
M. Chotibul Umam Assa’ady (Universitas Bumigora)
Arwin Yafi Rahmatullah (Universitas Bumigora)



Article Info

Publish Date
30 Sep 2026

Abstract

This study aims to examine the effect of work discipline, work motivation, and career development on employee performance at PT Jaya Terus Abadi, North Lombok. This study employed a quantitative approach with a descriptive-associative research design. The population consisted of 39 employees, and saturated sampling was applied, involving all members of the population as respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS. The results indicate that work discipline has a positive and significant effect on employee performance. Work motivation also has a positive and significant effect on employee performance. Career development has a positive and significant effect on employee performance. Simultaneously, work discipline, work motivation, and career development have a positive and significant effect on employee performance. The coefficient of determination shows that the three independent variables explain 72.5% of the variation in employee performance, while the remaining 27.5% is explained by other factors outside the research model. These findings suggest that strengthening work discipline, enhancing employee motivation, and providing effective career development opportunities are important strategies for improving employee performance at PT Jaya Terus Abadi, North Lombok.

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Journal Info

Abbrev

alexandria

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal ...