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All Journal Jurnal Pengabdian Magister Pendidikan IPA Creative Research Management Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Journal of Innovative and Creativity Journal of Community Empowerment Dedikasi : Jurnal Pengabdian Lentera Joong-Ki
Arwin Yafi Rahmatullah
Universitas Bumigora
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI EDUKASI PENGGUNAAN MEDIA SOSIAL UNTUK MENCEGAH DAMPAK NEGATIF PADA REMAJA DI MTS NURUL ISHLAH LOMBOK BARAT Arwin Yafi Rahmatullah; Rizal Ramdani; Nurul Hidayati Indra Ningsih; M. Chothibul Umam Assa’ady; Putri Amalia Wardi; Susilo Talidobel
Journal of Community Empowerment Vol 5, No 2 (2026): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i2.39075

Abstract

ABSTRAKPerkembangan media sosial yang pesat memberikan dampak signifikan terhadap kehidupan remaja, baik dari sisi positif maupun negatif. Penggunaan media sosial yang tidak bijak dapat menimbulkan berbagai permasalahan seperti kecanduan, penyebaran hoaks, dan cyberbullying. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman remaja mengenai penggunaan media sosial secara bijak dan bertanggung jawab. Kegiatan dilaksanakan di MTs Nurul Ishlah, Lombok Barat, dengan metode sosialisasi, diskusi interaktif, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta yang meningkat, ditandai dengan kenaikan rata-rata nilai dari 31,30% pada pre-test menjadi 68,70% pada post-test, dengan peningkatan sebesar 36,40%. Hal ini menunjukkan bahwa strategi edukasi yang diterapkan efektif dalam meningkatkan literasi digital remaja. Dengan demikian, kegiatan ini diharapkan dapat mendorong remaja untuk menggunakan media sosial secara lebih bijak, produktif, dan bertanggung jawab dalam kehidupan sehari-hari.Kata kunci: Media sosial; Remaja; Literasi digital; Edukasi. ABSTRACTThe rapid development of social media has had a significant impact on adolescents' lives, both positively and negatively. The unwise use of social media can lead to various problems such as addiction, the spread of hoaxes, and cyberbullying. Therefore, this community service activity aims to improve adolescents' understanding of the wise and responsible use of social media.The activity was carried out at MTs Nurul Ishlah, West Lombok, using methods such as socialization, interactive discussions, and evaluation through pre-tests and post-tests. The results of the activity showed a significant increase in participants' understanding, indicated by an increase in the average score from 31,30% in the pre-test to 68,70% in the post-test, with an improvement of 36,40%. This demonstrates that the educational strategy implemented was effective in enhancing adolescents' digital literacy. Thus, this activity is expected to encourage adolescents to use social media more wisely, productively, and responsibly in their daily lives.Keywords: Social Media; Adolescents; Digital Literacy; Education.
Dari Komuniti Ke Ekonomi Lestari: Menggerakkan Koperasi Dan Desa Menjadi Pusat Ekonomi Rakyat Yang Berdaya Saing Alfian Sayuti; Arwin Yafi Rahmatullah; Juliana Palit; Khairunnisa; Endra Gunawan Aji Saputra
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15079

Abstract

This community service activity was organized by the Faculty of Economics and Business, Universitas Bumigora, aiming to strengthen public and student understanding of sustainable economy concepts through cooperative-based community empowerment. The event was conducted online on November 1, 2025, under the theme “From Community to Sustainable Economy: Empowering Cooperatives and Villages as Competitive People-Centered Economic Hubs.” The activity featured two international speakers from Koperasi Keluarga Haji Roslan Kedah Berhad (Malaysia), namely Muhammad Najmuddin bin Mazlan and Muhamad Hafiz bin Muhamad Ahyat. The materials consisted of Module 1, which discussed social cooperatives and the Business Model Canvas (BMC) framework, and Module 2, which showcased practical examples of social enterprise development in Malaysian rural communities. Participants gained valuable insights into how cooperatives can serve as both economic and social entities that promote member welfare and community empowerment. The post-event evaluation showed that more than 90% of participants reported improved understanding of sustainable cooperative models and international collaboration opportunities. This program contributed to enhancing community economic literacy and fostering cross-country cooperation in digital cooperative and social entrepreneurship initiatives. Overall, it supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (Decent Work and Economic Growth) and Goal 11 (Sustainable Communities).
Sosialisasi Lingkungan Berbasis 3R untuk Membangun Kesadaran Ekologis Remaja di MTS Nurul Ishlah Lombok Barat Rizal Ramdani; Arwin Yafi Rahmatullah; M. Chothibul Umam Assa’ady; Puspita Dewi; Aryan Agus Pratama
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 10 (2025): Oktober 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i10.1103

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan kesadaran remaja dalam menjaga dan melestarikan lingkungan melalui penerapan 3R (Reduce, Reuse, dan Recycle) di MTs Nurul Ishlah, Lombok Barat. Kegiatan ini ditujukan kepada peserta didik sebagai kelompok usia strategis melalui pelaksanaan sosialisasi mengenai pentingnya kepedulian terhadap lingkungan. Seluruh rangkaian kegiatan merupakan hasil kerja sama antara dosen dan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bumigora dengan pihak sekolah MTs Nurul Ishlah. Pelaksanaan sosialisasi memperoleh respons yang sangat positif dari para peserta. Hal ini ditunjukkan melalui tingkat perhatian yang tinggi selama penyampaian materi serta antusiasme remaja dalam sesi diskusi dan tanya jawab. Antusiasme tersebut mencerminkan meningkatnya minat dan pemahaman peserta terhadap materi yang disampaikan.
Pendampingan Digitalisasi Manajemen Rantai Pasok UMKM Berbasis Sistem Informasi dalam Meningkatkan Efisiensi dan Daya Saing Usaha Lokal di Pulau Lombok Widia Febriana; Melati Rosanensi; I Nyoman Yoga Sumadewa; Rina Komala; Arwin Yafi Rahmatullah
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.16609

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efisiensi dan daya saing UMKM di Pulau Lombok melalui pendampingan digitalisasi manajemen rantai pasok berbasis sistem informasi. Permasalahan utama yang dihadapi pelaku usaha adalah pengelolaan distribusi, pencatatan stok, serta koordinasi pemasok yang masih dilakukan secara manual dan kurang terintegrasi. Kegiatan ini dilaksanakan melalui tahapan identifikasi kebutuhan, pelatihan penggunaan sistem digital sederhana, serta pendampingan implementasi dalam aktivitas usaha sehari-hari. Sistem yang diperkenalkan dirancang agar mudah digunakan dan sesuai dengan kondisi UMKM lokal. Hasil kegiatan menunjukkan adanya peningkatan dalam ketepatan pencatatan, efisiensi distribusi, serta kemudahan akses informasi yang mendukung pengambilan keputusan usaha. Selain itu, pelaku UMKM mulai memahami pentingnya integrasi teknologi dalam pengelolaan rantai pasok. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi digital UMKM di tingkat lokal secara berkelanjutan
PENGARUH KEPERCAYAAN DAN EMOSI DALAM ULASAN DARING MULTIMODAL TERHADAP KEPUTUSAN KONSUMEN Baiq Candra Herawati; Rini Anggriani; Arwin Yafi Rahmatullah
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kab8013

Abstract

This study aims to examine the influence of trust and emotional cues embedded in multimodal online reviews on consumer travel decision making. This study employs a systematic literature review approach. Data were collected from 115 empirical journal articles indexed in Scopus and Web of Science, published between 2023 and 2025. The review focuses on text, image, video, influencer, and live-stream-based online reviews related to consumer behavior in travel and service contexts. The findings indicate that trust related cues such as credibility, message consistency, and transparency significantly enhance consumers’ cognitive evaluations, while emotional engagement generated through visual and interactive content strengthens affective responses. The interaction of trust and emotion consistently influences purchase intention and visitation intention. Visual and interactive review formats intensify emotional immersion, whereas text-based reviews reinforce informational reliability. This study is limited to secondary data derived from published empirical studies and does not involve primary behavioral or experimental data. This research contributes to applied consumer behavior, digital marketing, and tourism studies by providing an integrated framework explaining how trust and emotion function across multimodal online review formats to influence consumer decisions.
SOSIALISASI SOCIAL MEDIA MARKETING UNTUK MENJADI PEMIMPIN DI ERA DIGITAL Muhammad Wisnu Alfiansyah; L. Jatmiko Jati; Arwin Yafi Rahmatullah; Makiah Makiah; Nurul Hidayati Indra Ningsih
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34060

Abstract

ABSTRAK                                                                                     Kegiatan ini merupakan bagian dari rangkaian acara Malam Manajemen Prodi Manajemen Universitas Bumigora 2024. Kegiatan ini dilaksanakan dengan landasan hasil survey yang menunjukkan bahwa mayoritas responden yang merupakan mahasiswa selama ini hanya menggunakan akun sosial medianya untuk keperluan hiburan, sehingga tim pengabdian merasa perlu untuk memberikan sosialisasi pemanfaatan sosial media lain selain sebagai aplikasi hiburan. Tujuan dilaksanakannya kegiatan ini yakni untuk memberikan pemahaman serta wawasan kepada mahasiswa dan Masyarakat umum tentang arti penting social media marketing di era digital dan bagaimana itu bisa menjadi kunci kesuksesan dalam bisnis. Penggunaan sosial media merupakan suatu hal yang identik akan terucap secara otomatis apabila berbicara mengenai strategi memasuki era digital. Karena banyaknya penggunaan media internet di era digital, yang mencakup berbagai platform seperti media sosial dan website. Dengan demikian, penulis membuat kesimpulan bahwa, dalam era digital ini, setiap perusahaan, komunitas, ormas, atau partai yang bergerak pada bidang apapun harus pandai menggunakan media sosial sebagai sarana promosi, memperluas eksistensi, menjalin relasi, dan menyampaikan realitas kejadian suatu organisasi kepada masyarakat umum. Kata kunci: Social Media Marketing; Kepemimpinan; Digital ABSTRACTThis activity is part of a series of events for the 2024 Management Study Program Management Night at Bumigora University. This activity was carried out based on survey results which showed that the majority of respondents, who were students, had only been using their social media accounts for entertainment purposes. Therefore, the community service team felt it necessary to provide information on the use of social media for purposes other than entertainment. The purpose of this activity is to provide understanding and insight to students and the general public about the importance of social media marketing in the digital age and how it can be a key to business success. The use of social media is something that is automatically mentioned when discussing strategies for entering the digital age. Due to the widespread use of the internet in the digital age, which includes various platforms such as social media and websites. Therefore, the author concludes that, in this digital era, every company, community, organization, or political party operating in any field must be skilled in using social media as a tool for promotion, expanding their presence, building relationships, and communicating the reality of an organization’s activities to the general public. Keywords: Social Media Marketing; Leadership; Digital
Website Quality and User Satisfaction: Evidence from Tokopedia Users in Mataram Rizal Ramdani; Arwin Yafi Rahmatullah; Stevany Hanalyna Dethan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9334

Abstract

This study aims to examine the effect of website quality dimensions: usability quality and interaction quality on Tokopedia user satisfaction in Mataram. This research employed a quantitative descriptive approach using multiple linear regression analysis. The sample consisted of 110 respondents selected through purposive sampling in Mataram who actively use Tokopedia. Data were collected through a structured questionnaire using a Likert scale. The findings indicate that usability quality has a positive and significant effect on user satisfaction. Interaction quality also demonstrates a positive and significant effect on user satisfaction. Thus, both independent variables significantly influence user satisfaction. The coefficient of determination (R²) is 0.621, suggesting that 62.1% of the variance in user satisfaction is explained by usability quality and interaction quality. These findings highlight the importance of enhancing website quality dimensions as a user-centered strategy for improving digital business performance. Therefore, this study contributes to the growing literature on e-commerce service quality by providing empirical evidence from emerging urban consumers and offers practical insights for digital platform managers to strengthen customer retention, improve user experience, and maintain competitive advantage in the rapidly evolving online marketplace. Furthermore, the results provide valuable guidance for developing more effective digital service strategies that align with evolving consumer expectations.
The Effects of Customer Experience, Price, and Promotion on Consumer Satisfaction with Maxim Online Transportation Services in Mataram City Suryadi Suryadi; L. Jatmiko Jati; Arwin Yafi Rahmatullah; Ika Yuliana; Putri Amalia Wardi
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14304

Abstract

ABSTRACT The study purpose was to examine the effect of customer experience, price, and promotion on consumer satisfaction with Maxim online transportation services in Mataram City. The study was motivated by the importance of consumer satisfaction in the increasingly competitive online transportation service industry, particularly in relation to consumers’ experiences, perceived prices, and promotional activities offered by service providers. Materials and methods. This study employed a quantitative approach using a purposive sampling technique. The respondents consisted of 97 Maxim consumers in Mataram City who had used Maxim services at least twice during the previous six months, were at least 17 years old, and were willing to complete the questionnaire. Primary data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS. The data analysis included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial significance testing (t-test), simultaneous significance testing (F-test), and the coefficient of determination. Results. The findings indicate that customer experience has a positive and significant effect on consumer satisfaction, with a regression coefficient of 0.166, t-value of 3.291, and significance value of 0.001. Price also has a positive and significant effect on consumer satisfaction, with a significance value of 0.002. Promotion has a positive and significant effect, with a t-value of 2.463 and significance value of 0.016. Simultaneously, customer experience, price, and promotion significantly affect consumer satisfaction, as indicated by an F-value of 30.678 and significance value below 0.001. The coefficient of determination (R²) of 0.497 indicates that 49.7% of the variation in consumer satisfaction is explained by the three independent variables. Conclusions. Customer experience, price, and promotion individually and simultaneously contribute significantly to consumer satisfaction with Maxim online transportation services in Mataram City. These findings emphasize the importance of maintaining positive consumer experiences, offering appropriate prices, and implementing effective promotional strategies to strengthen consumer satisfaction.
The Influence of Promotion and Service Quality on Gojek User Decisions with Fare as a Moderating Variable: A Study of Gojek Users in Mataram City Yogi Dwi Purnama; Baiq Dinna Widyasti; Baiq Nadia Nirwana; Putri Amalia Wardi; Arwin Yafi Rahmatullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1797

Abstract

This study aims to analyze the effect of promotion and service quality on Gojek user decisions and to examine the moderating role of fares in the relationship between promotion, service quality, and user decisions in Mataram City. This research employed a quantitative approach with a causal associative design. The study involved 75 Gojek users selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that promotion has a positive and significant effect on users' decisions to use Gojek services. Service quality also has a positive and significant effect on user decisions. However, fares do not significantly moderate the relationship between promotion and user decisions. Likewise, fares are not able to moderate the relationship between service quality and user decisions. These findings suggest that users' decisions are primarily influenced by effective promotional activities and high service quality rather than fare considerations. Therefore, Gojek should continuously improve promotional strategies and service quality to enhance user decisions and maintain competitiveness in the online transportation service industry.
The Effect of BPOM Labeling on Consumer Loyalty through Consumer Trust among Pink Flash Consumers in Mataram City Defi Defi; Ika Yuliana; Ega Dwi Putri Marswandi; Arwin Yafi Rahmatullah; Susilo Talidobel
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September (Proses)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1812

Abstract

This study aims to examine the effect of BPOM labeling on consumer loyalty through consumer trust among Pink Flash cosmetic product consumers in Mataram City. This research employed a quantitative approach with an explanatory research design. The population consisted of Pink Flash consumers in Mataram City whose population size was unknown. A total of 100 respondents were selected using a purposive sampling technique based on predetermined criteria. Data were collected through questionnaires using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that BPOM labeling has a positive and significant effect on consumer loyalty, with a path coefficient of 0.800, a T-statistic of 7.840, and a P-value of 0.000. BPOM labeling also has a positive and significant effect on consumer trust, with a path coefficient of 0.889, a T-statistic of 17.678, and a P-value of 0.000. Meanwhile, consumer trust has a positive but not significant effect on consumer loyalty, with a path coefficient of 0.147, a T-statistic of 1.412, and a P-value of 0.079. Furthermore, consumer trust does not significantly mediate the relationship between BPOM labeling and consumer loyalty, as indicated by an indirect effect coefficient of 0.131, a T-statistic of 1.338, and a P-value of 0.090. These findings indicate that BPOM labeling contributes more directly to consumer loyalty than through consumer trust as a mediating variable.
Co-Authors Alfian Sayuti Arya Adinata Aryan Agus Pratama Baiq Dinna Widiyasti Baiq Dinna Widyasti Baiq Nadia Nirwana Defi Defi Dewi, Puspita Dindi Sabila Iriani Putri Ega Dwi Putri Marswandi Endra Gunawan Aji Saputra Herawati, Baiq Candra I Nyoman Yoga Sumadewa Ika Yuliana Juliana Palit Khairunnisa M. Chothibul Umam Assa’ady Makiah Makiah Melati Rosanensi Muhammad wisnu Alfiansyah Ningsih, Nurul Hidayati Indra Putri Amalia Wardi Rina Komala Rini Anggriani Rizal Ramdani Stevany Hanalyna Dethan Suryadi Suryadi Susilo Talidobel Widia Febriana Yogi Dwi Purnama