Retorika Dakwah Tiktok dalam Meningkatkan Efektivitas Public Speaking : Pendekatan, Teknik dan Tantangan

Fadhila, Nurul
Muhamad Fikri Abdilah

Mauriduna: Journal of Islamic Studies
Vol. 5 No. 5 (2024): Mauriduna : Journal of Islamic Studies, December 2024

Da'wah on TikTok offers a fun, interactive, and creative experience for Generation Z, making it one of the most popular social media platforms. However, Generation Z often struggles with a lack of self-confidence caused by various factors, such as bullying experienced from an early age, even at home or by close relatives, pressures from social media content, self-comparison with others, and high standards of beauty or success. This lack of confidence is especially evident when speaking in public.  This study will employ a qualitative approach, specifically a case study. The data analysis method used by the researcher follows the interactive model by Miles & Huberman, which involves interrelated subprocesses during the data collection phase. The widespread rhetoric of da'wah on TikTok has provided significant positive contributions to enhancing the audience's self-confidence, helping them become better public speakers in the future.