This study aims to analyze service effectiveness using the Overall Equipment Effectiveness (OEE) approach in the barbershop service industry, specifically at Senopati Barbershop. The research adopts a quantitative descriptive method using operational data obtained from daily service activities. The results indicate that the availability rate reached 92%, performance efficiency was 55%, and quality rate was 88%, resulting in an overall OEE value of 44%. This value is significantly below the world-class standard of 85%, indicating inefficiencies in service operations, particularly in the performance aspect. The findings highlight that prolonged service time and inefficient workflow contribute significantly to low performance. The study concludes that improving barber skills, optimizing service processes, and reducing idle time are essential strategies to enhance operational effectiveness
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