<![CDATA[The digital economy enables housewives to earn income through social media content production. This study analyzes the use of Facebook Pro as a monetization medium, the strategies used to generate income, and its contribution to family economic independence in Selali Village, Pino Raya Sub-District, South Bengkulu Regency. A descriptive qualitative approach was employed. Informants were purposively selected and consisted of three housewives who actively worked as Facebook Pro creators: Ikke Nurjayanti Bakri, Yolanda Donny Sopia, and Wahyuri Lilis. Data were collected through interviews conducted on 2 April 2026, observation of account activities, and documentation of views, audience interactions, collaborations, and monetization evidence. Data were analyzed using an interactive model involving data reduction, data display, and conclusion drawing. The findings show that daily-life, entertainment, and social interaction content was produced consistently using simple equipment. The main strategies included responding to comments, conducting live broadcasts, following trends, selecting upload times, and collaborating with other creators. Monetization was influenced by views, audience engagement, consistency, and unpredictable platform policies. Facebook Pro income supported household needs, asset purchases, house construction, small-business development, and family religious travel. The findings confirm that digital creative work can expand economic opportunities for rural housewives, although their income remains dependent on algorithms and changing platform policies.]]>
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