This study aims to examine the influence of communication and organizational culture on employee performance at PT. Via Motif Tasikmalaya

Vina Marselina (Universitas Perjuangan Tasikmalaya)
Rita Tri Yusnita (Universitas Perjuangan Tasikmalaya)
Dudu Risana (Universitas Perjuangan Tasikmalaya)

Innovative Business Management Journal
Vol. 3 No. 1 (2026): Oktober

The research employed a quantitative method with a survey approach involving 100 respondents selected using a saturated sampling technique. The data used consisted of primary and secondary data, while the analysis was carried out using multiple linear regression through SPSS version 25. The F-test results indicate that communication and organizational culture simultaneously have a significant effect on employee performance. Furthermore, the t-test results show that communication partially has a significant effect on employee performance. Organizational culture also partially demonstrates a significant influence on the performance of employees at PT Via Motif Tasikmalaya. Thus, both independent variables play an essential role in improving employee performance within the company.