<![CDATA[This study aims to analyze the effect of internal communication and organizational culture on employee loyalty. The research method used is a quantitative method with descriptive and verificative approaches. Data were collected through questionnaires using a Likert scale and analyzed using SPSS. The independent variables in this study are internal communication and organizational culture, while the dependent variable is employee loyalty. The results show that internal communication has a positive and significant effect on employee loyalty. Organizational culture also has a positive and significant effect on employee loyalty. Simultaneously, internal communication and organizational culture significantly affect employee loyalty with a significance value of 0.000 < 0.05. The correlation coefficient (R) value of 0.663 indicates a strong relationship between the independent and dependent variables. The coefficient of determination (R²) value of 0.440 indicates that internal communication and organizational culture contribute 44% to employee loyalty, while the remaining 56% is influenced by other factors outside this study.]]>
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