<![CDATA[The rapid development of digital payment technology has transformed the financial ecosystem of micro, small, and medium enterprises (MSMEs) in Indonesia. The adoption of Quick Response Code Indonesian Standard (QRIS) has become a strategic initiative to accelerate cashless transactions, improve financial accessibility, and support MSME sustainability. However, the extent to which QRIS adoption contributes to financial inclusion and sustainable business growth remains insufficiently explored, particularly from the perspective of MSME actors. This study aims to examine how QRIS adoption facilitates digital payment transformation and strengthens financial capability among Indonesian MSMEs. This research employs a qualitative multiple case study approach through in-depth interviews with MSME owners, financial service providers, and relevant stakeholders. The findings reveal that QRIS adoption enhances MSME financial practices by improving transaction convenience, increasing transparency, expanding access to formal financial services, and supporting better business decision-making through digital transaction records. The study proposes a QRIS-Based Financial Transformation Framework that explains the pathway from digital payment adoption to sustainable business growth. This research contributes theoretically by extending the digital capability perspective in financial technology studies and provides practical recommendations for MSMEs, financial institutions, and policymakers in strengthening Indonesia’s digital financial ecosystem. Keywords: QRIS Adoption, Digital Financial Inclusion; MSMEs, Sustainable Business Growth, Strategic Policy Matrix]]>
Copyrights © 2026
