Pelatihan Aplikasi Lamikro dan Pengembangan Strategi Pemasaran Berkelanjutan untuk Meningkatan Kapasitas Manajerial UMKM Budidaya Ikan Patin di Kabupaten Kampar

Mashur Fadli (Universitas Riau)
Endang Sutrisna (Universitas Riau)
Hussein Al Muhtadeebillah (Universitas Riau)
Febrina Rita Albeta (Universitas Riau)
Jeneva Augustin (Universitas Riau)
Denny Amansyah (Universitas Riau)

Jurnal Pengabdian UNDIKMA
Vol. 7 No. 4 (2026): November (IN PRESS)

This community service program aims to strengthen the managerial capacity of micro, small, and medium-sized enterprise (MSME) owners through training in the use of the LAMIKRO application and the development of sustainable marketing strategies. The program adopted a participatory approach comprising three stages: needs assessment, hands-on training, and mentoring. Program evaluation involved practical observations, assessment of participants' assignments, interviews, and pre-test and post-test assessments administered to 50 participants. The collected data were analyzed using descriptive quantitative and qualitative approaches. The results showed that 90% of participants were able to install and use the LAMIKRO application and generate basic financial reports. The mean knowledge score increased from 50.93 on the pre-test to 79.47 on the post-test, representing an average gain of 28.53 points and an N-Gain score of 0.597 (59.73%), which falls within the moderate category. Regarding marketing competencies, 90% of participants were able to develop marketing mix strategies, 85% demonstrated an understanding of and ability to apply segmentation, targeting, and positioning (STP), and 80% had begun using digital media for promotional activities. These findings suggest that integrating digital financial literacy with marketing strategy development can strengthen MSMEs' foundational capacity to manage their businesses in a more structured, market-oriented, and technologically adaptive manner.