<![CDATA[Conversion rate is a crucial indicator of e-commerce success; however, in a niche market such as video game products, building consumer trust is challenging because of high perceived risk. This study aims to analyze how operational variables, including chat services, store reputation (ratings), product visual quality, and promotional effectiveness, influence consumer trust at Electronic Store X on the Shopee platform. The study uses a descriptive quantitative approach with a case study design, based on secondary data from 2025 extracted through the Business Insights feature. The research population includes 66,238 unique visitors using a total sampling technique. The results indicate an average annual conversion rate of 0.97%, with the highest peak in April (1.30%), driven by responsive chat services. Product visual optimization also attracted interest, with an average CTR of 102.1%, while promotional features increased transactions, especially during seasonal campaigns. This study concludes that integrating responsive customer service, maintaining a strong store reputation (4.7/5.0), and using appropriate promotional schemes are key to mitigating consumer risks and increasing conversion rates on marketplace platforms.]]>
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