<![CDATA[The purpose of this study is to examine Bulog premium rice sales volume trends and specialty rice and to examine the differences in sales volume between the two products at Perum Bulog Regional Office of Central Java from 2021 to 2025. This study employed a quantitative descriptive comparative method using secondary data obtained from sales volume reports. Data were collected through documentation and literature review. Descriptive analysis was used to describe the sales trends of each product, while comparative Analysis was carried out utilizing the T-Test for Paired Samples with IBM SPSS Statistics. The results show that the sales volumes of both Bulog premium rice and specialty rice increased during the study period. However, Bulog premium rice consistently recorded higher sales volume than specialty rice. T-Test for Paired Samples with indicated a value of significance below 0.05, which indicates that there is a notable difference in sales volume between Bulog premium rice and specialty rice at Perum Bulog Regional Office of Central Java. This difference is influenced by product characteristics, market segmentation, consumer demand, and marketing strategies.]]>
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