<![CDATA[The study aimed to examine religious messages on public signs in Parepare City, South Sulawesi, Indonesia, from the perspectives of linguistic landscape and translation studies. The research focused on a corpus of public religious signs collected from several major areas of Parepare. It employed a qualitative approach by adopting an observational research design and visual documentation through photography. This study revealed that religious messages displayed on public billboards reflect a universal Islamic ideology, which can be categorized into themes of monotheism (tauhid), Islamic law (sharia), and morality. In analyzing the Indonesian renderings of Arabic expressions, the present study applied the translation techniques framework proposed by Molina and Albir, identifying the use of established equivalence, compensation, reduction, modulation, amplification, borrowing, and transposition. The use of these techniques contributes to the achievement of high-quality translations. Public acceptance of the messages was strengthened by their strategic placement in locations relevant to the themes conveyed, visually appealing design, strong symbolic representations of Islamic values, and the combined use of Arabic and Indonesian to engage readers. The findings suggest that religious messages on public signs serve as effective tools for reinforcing communal religious and moral identity while also promoting ethical values in public space. The study further emphasizes the importance of incorporating cultural and religious considerations into the design of public messages for policymakers to provide greater public awareness of and adherence to religious values.]]>
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