An Implementation of Supply Chain Management in Smart Transportation Planning Co-Design to Improve Tourism Marketing Performance

Mariana Simanjuntak (Institut Teknologi Del)
Juliater Simarmata (Institut Transportasi dan Logistik Trisakti)
Euis Saribanon (Institut Transportasi dan Logistik Trisakti)

Journal of Business Management
Vol. 4 No. 2 (2026): December (In Progress)

The purpose of this study is to demonstrate and propose STPC as a solution to mediate the relationship between SCC and TMP; and to provide solution recommendations and an initial evaluation for improving TMP. The unit of analysis for this study is the tourism industry, including transportation and services at Lake Toba, a sample of 200 individuals, comprised of tourism and transportation business managers. There were 32 variable indicators, including a questionnaire. The data from the questionnaire were processed using AMOS and the results of the data analysis were clarified with the local government team and the Tourism Development Agency. All five hypotheses demonstrated a significant impact. The presence of STPC is highly suitable for bridging the research gap and demonstrating its effectiveness in enhancing tourism destination marketing performance. Implementation of smart technology in transportation services, and Value Co-Design of tourism destination management that impacts meeting the needs of stakeholders.