<![CDATA[This study aims to examine and analyze the forms of politeness in language on Instagram social media (cyberpragmatics study). This type of research is phenomenological research. The data of this study are comments, captions, use of punctuation, and emojis that can influence the pragmatic meaning of a statement on an Instagram account. The data sources in this study are the interactions of Instagram users, especially in the comment column of posts by public accounts and user replies that show polite and impolite behavior. Data collection techniques use non-participatory observation and documentation. Data are analyzed using Miles and Huberman's theory through data condensation, data presentation, and drawing conclusions. The results of the study show that the forms of politeness in language on Instagram social media (cyberpragmatics study) are forms of politeness in language on Instagram social media, namely negative politeness, positive politeness, and multimodal use. Negative politeness includes the use of honorifics, while positive politeness includes giving compliments and humor. Multimodal use includes the use of emojis and the use of punctuation. Practical implications in this study can be applied to various fields, namely in terms of digital literacy and communication ethics on social media.]]>
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