<![CDATA[This study aims to formulate a strategic plan for quality improvement at SMAN 2 Tambun Selatan. A qualitative descriptive method with a case study approach was applied; primary data were collected through interviews, observation, and documentation, while secondary data came from school reports and relevant literature, with validity maintained through source triangulation. Data were analyzed using the IFE, EFE, and IE Matrices and SWOT analysis, with factor weights and ratings based on informant judgment. The IFE score of 2,65 indicates a moderately strong internal condition, while the EFE score of 3,50 indicates a high capacity to respond to external factors, although the opportunity (1,75) and threat (1,74) scores are nearly balanced. The IE Matrix places the school in Cell II (growth and build), and the SWOT analysis positions it in Quadrant I (S–W = 0,93; O–T = 0,01), an aggressive, growth-oriented position. Accordingly, the SO (Strength–Opportunity) strategy is prioritized, leveraging teacher quality and learning facilities to capture opportunities through digital-based learning, supported by WO, ST, and WT strategies. This study contributes an application of the integrated IFE–EFE–IE–SWOT framework to a public high school as an evidence-based reference for sustainable school quality improvement. ]]>
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