<![CDATA[This study aims to analyze the impulsive buying behavior of Islamic Economics students in Jember Regency and identify the forms of Digital Israf emerging in their digital consumption activities. This research employed a qualitative phenomenological approach involving 24 students selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation and analyzed through data reduction, data display, and conclusion drawing. The findings reveal that impulsive buying behavior is influenced by digital promotions, transaction convenience, application usage intensity, and Fear of Missing Out. The forms of Digital Israf identified include purchasing beyond essential needs, prioritizing desires over necessities, limited consideration before transactions, and post-purchase reflection. These findings highlight the importance of self-control, financial awareness, and moderation in digital consumption activities in accordance with Islamic economic values.]]>
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