<![CDATA[This study investigates the effect of knowledge and technological advancement on lecturers’ interest in investing in sharia capital market products, with education as a moderating variable. Employing a quantitative approach, primary data were collected via questionnaire from 89 lecturers at UIN Alauddin Makassar who had engaged in investment activities, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that knowledge has a positive and significant effect on investment interest (t = 2.114; p = 0.035), whereas technological advancement does not (t = 0.543; p = 0.587). Education significantly moderates both relationships: it strengthens the effect of knowledge on investment interest (t = 2.847; p = 0.004) and recalibrates the effect of technological advancement (t = 2.877; p = 0.004). The model exhibits strong explanatory power (R² = 0.867), underscoring that structured educational interventions are critical to transforming knowledge and digital access into tangible sharia capital market investment participation.]]>
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