<![CDATA[This study examines how startups apply adaptive performance management practices to respond to rapid technological change. Using a qualitative case study approach, data were collected from three technology-based startups in East Java through in-depth interviews with 12 informants, supported by document analysis and limited observations. Thematic analysis reveals that adaptive performance management in startups is characterized by flexible goal setting, continuous feedback mechanisms, the use of digital platforms for performance evaluation, and direct leadership involvement in performance adjustments. The findings highlight the strategic role of adaptive performance management in enhancing organizational agility and human resource readiness amid technological change. This study contributes conceptually to human resource management literature within the startup context and offers practical insights for startup managers in designing responsive performance management systems.]]>
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