Jurnal Penelitian dan Pengabdian Masyarakat
Vol. 4 No. 4 (2026): November 2026 In Press

Masjid Goes Digital : Pemberdayaan Pemuda Masjid Melalui Branding Digital dan Comtent Creation

Meydy Fauziridwan (Universitas Muhammadiyah Purwokerto)
Rifka Utami Arofah (Universitas Muhammadiyah Purwokerto)
Nida Ul Iffah (Universitas Muhammadiyah Purwokerto)
Zaida Aqiela Rahma (Universitas Muhammadiyah Purwokerto)



Article Info

Publish Date
19 Oct 2026

Abstract

The development of digital technology has transformed patterns of communication and social participation in society, including within religious activities. However, many mosques have not yet optimized digital media as a tool for da'wah (Islamic outreach) and community empowerment, particularly for the youth. This community service initiative aims to enhance the role of mosque youth through training in digital branding and content creation to strengthen social media-based da'wah. The method applied was a solution-oriented participatory approach, conducted through several stages: initial coordination, digital branding and communication strategy training, graphic and video content creation workshops, social media management mentoring, and activity evaluation. The results demonstrated an increase in the youth's capacity to design and produce digital da'wah content, the formation of a youth-based creative team, and a more structured, sustainable activation of the mosque's social media accounts. This initiative contributes to strengthening the mosque's image in the digital space while positioning young people as key agents in the transformation of digital da'wah.

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Journal Info

Abbrev

jp2m

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal Penelitian dan Pengabdian Masyarakat ( JP2M ) menyebarluaskan hasil penelitian berbasis pengabdian masyarakat, peningkatan kapasitas masyarakat dan pemberdayaan masyarakat, serta inovasi pemberdayaan masyarakat di seluruh dunia. Fokus dan Ruang lingkup Jurnal Penelitian dan Pengabdian ...