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All Journal Jurnal Pengabdian UNDIKMA Jurnal Penelitian dan Pengabdian Masyarakat
Zaida Aqiela Rahma
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Penguatan Literasi Digital dan Branding Penulis Perempuan melalui Pendampingan Pemasaran Konten Berbasis 5A Rifka Utami Arofah; Noor Kholifah Hidayati; Mintarti Mintarti; Zaida Aqiela Rahma; Abidah Fahimatun Nida
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19169

Abstract

This community service program aims to enhance digital literacy and branding skills among female writers through a 5A content marketing–based approach for members of Nasyiatul ’Aisyiyah in Banyumas Regency. The program was implemented using demonstration and discussion methods, with data collected through questionnaires and analyzed using the Wilcoxon test. The results indicate a positive improvement in participants’ digital marketing literacy, with a 75% increase reflected in higher post-test scores compared to pre-test scores. The findings also suggest a shift in participants’ perspectives regarding the role of writers in the digital era, which extends beyond text production to include personal branding development and community engagement through social media platforms such as Instagram and TikTok. These outcomes highlight the importance of integrating content marketing strategies into digital literacy programs for writers.
Masjid Goes Digital : Pemberdayaan Pemuda Masjid Melalui Branding Digital dan Comtent Creation Meydy Fauziridwan; Rifka Utami Arofah; Nida Ul Iffah; Zaida Aqiela Rahma
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/14sarh26

Abstract

The development of digital technology has transformed patterns of communication and social participation in society, including within religious activities. However, many mosques have not yet optimized digital media as a tool for da'wah (Islamic outreach) and community empowerment, particularly for the youth. This community service initiative aims to enhance the role of mosque youth through training in digital branding and content creation to strengthen social media-based da'wah. The method applied was a solution-oriented participatory approach, conducted through several stages: initial coordination, digital branding and communication strategy training, graphic and video content creation workshops, social media management mentoring, and activity evaluation. The results demonstrated an increase in the youth's capacity to design and produce digital da'wah content, the formation of a youth-based creative team, and a more structured, sustainable activation of the mosque's social media accounts. This initiative contributes to strengthening the mosque's image in the digital space while positioning young people as key agents in the transformation of digital da'wah.
Co-Authors Abidah Fahimatun Nida Meydy Fauziridwan Mintarti Mintarti Nida Ul Iffah Noor Kholifah Hidayati Rifka Utami Arofah