Optimalisasi Penjualan Melalui Strategi Pemasaran dan Teknologi Pengaduk Bumbupada Keripik Pisang Si Bintang Buah Lampung

Wulandari, Nina Ramadhani
Yansyah, Medi
Nurulia, Eki Tiyas
Mutiarasari, Mutiarasari
Warsiyah, warsiyah

Abdimas Universal
Vol 8 No 2 (2026): Oktober (In Press)

This community service activity aims to address the main problem faced by the micro-business Si Bintang Buah, which is the low production efficiency due to the manual and inconsistent mixing process of flavoring ingredients. The implementation method includes partner needs assessment, design and fabrication of an automatic seasoning mixer, user training, and evaluation of tool usage. The resulting machine uses a 1 HP three-phase motor which is more stable, heat-resistant, and capable of optimally mixing wet ingredients. The outcomes show a significant improvement in production efficiency: mixing time reduced from 8 hours to 3 hours per day for 100 kg of mixture, taste quality became more consistent, and daily production capacity increased by over 50%. In conclusion, this project demonstrates that the application of simple but relevant appropriate technology can produce real impacts in improving SME productivity, enhancing competitiveness, and providing opportunities for replication in other similar small enterprises.