PELATIHAN DIGITAL ENTREPRENEURSHIP BERBASIS MARKET DAY BAGI SISWA SEKOLAH DASAR

Emalia Ariska
Laina Fadhliah
Nur Amalia Hasma

Jurnal Pengabdian Masyarakat Multidisiplin
Vol 10 No 1 (2026): Oktober

rapid development of digital technology highlights the importance of introducing entrepreneurship and digital literacy from the elementary school level. This community service program aimed to develop students’ entrepreneurial understanding, business creativity, digital literacy, and product marketing skills through digital entrepreneurship training. The program was conducted at SDIT Al Fatih and involved 20 students using a practice-based training and mentoring approach. The activities consisted of needs identification, preparation of materials and media, pre-test, digital entrepreneurship training, product creativity development, digital literacy and promotion, Market Day practice, post-test, evaluation, and reflection. The results showed that the students’ average score increased from 49.88 in the pre-test to 75.03 in the post-test, representing an increase of 25.15 points. The average N-Gain score was 0.50, which was categorized as moderate. The highest relative improvement was found in digital literacy with an N-Gain of 0.58, followed by transaction skills with an N-Gain of 0.54. These findings describe improvements in students’ scores following a program that integrated entrepreneurship learning, digital media as supporting tools, and simple marketing practice through Market Day.